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I design with

empathy and

strategy.

UX/UI

DESIGNER

IT

MA

I design with

empathy and

strategy.

UX/UI

DESIGNER

IT

MA

I design with empathy and strategy.

UX/UI DESIGNER

IT

MA

I design with empathy and strategy.

UX/UI DESIGNER

IT

2025

2025

|

09:42:16

RECENT WORK

Work crafted to improve usability, strengthen identity, and create intuitive experiences.

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VViieeww  aallll  pprroojjeeccttss

Nestwarme

01

Nestwarme

01

Nestwarme

01

Bluegevity

02

Bluegevity

02

Bluegevity

02

LET ME SHOW YOU HOW I DO IT

DESIGN PROCESS

Every project is different, but my process stays flexible, structured, and user-focused.
Here’s how I turn ideas into meaningful digital experiences.

01

Planning

We define the goals, challenges, and context of the project. This step ensures clarity, alignment, and a shared vision before moving forward.

01

Planning

We define the goals, challenges, and context of the project. This step ensures clarity, alignment, and a shared vision before moving forward.

02

Research & Analysis

I explore user needs, behaviors, and pain points. Insights gathered here guide the strategy and shape every design decision that follows.

02

Research & Analysis

I explore user needs, behaviors, and pain points. Insights gathered here guide the strategy and shape every design decision that follows.

03

Design

I translate insights into intuitive structures, wireframes, and visual layouts. The focus is always on clarity, usability, and creating a meaningful user experience.

03

Design

I translate insights into intuitive structures, wireframes, and visual layouts. The focus is always on clarity, usability, and creating a meaningful user experience.

04

Prototype

Interactive prototypes bring the product to life. They help us test flows, validate ideas, and refine the experience before development.

04

Prototype

Interactive prototypes bring the product to life. They help us test flows, validate ideas, and refine the experience before development.

Hola! I'm Alejandra Iriarte. I'm a UX and UI designer driven by excitement for designing and bringing projects to life from concept to final product. I love taking on complex challenges and delivering creative solutions that make an amazing user experience.

Hola! I'm Alejandra Iriarte. I'm a UX and UI designer driven by excitement for designing and bringing projects to life from concept to final product. I love taking on complex challenges and delivering creative solutions that make an amazing user experience.

Name

María Alejandra, but I don't like being called María or by my full name (it feels like I'm being scolded).

Location

Rotterdam, Netherlands

Age

25

Fun Fact

Attempting humor is my love language. Apologies in advance, but you’re welcome too.

Hobbies

Boxing

LOVE Coffee

Working out

Photography

Hola! I'm Alejandra Iriarte. I'm a UX and UI designer driven by excitement for designing and bringing projects to life from concept to final product. I love taking on complex challenges and delivering creative solutions that make an amazing user experience.

Hola! I'm Alejandra Iriarte. I'm a UX and UI designer driven by excitement for designing and bringing projects to life from concept to final product. I love taking on complex challenges and delivering creative solutions that make an amazing user experience.

Name

María Alejandra, but I don't like being called María or by my full name (it feels like I'm being scolded).

Location

Rotterdam, Netherlands

Age

25

Fun Fact

Attempting humor is my love language. Apologies in advance, but you’re welcome too.

Hobbies

Boxing

LOVE Coffee

Working out

Photography

Small fragments
of my world

Small fragments
of my day

Small fragments
of my day

LET ME SHOW YOU HOW I DO IT

DESIGN PROCES

Every project is different, but my process stays flexible, structured, and user-focused.
Here’s how I turn ideas into meaningful digital experiences.

01

Planning

We define the goals, challenges, and context of the project. This step ensures clarity, alignment, and a shared vision before moving forward.

01

Planning

We define the goals, challenges, and context of the project. This step ensures clarity, alignment, and a shared vision before moving forward.

02

Research & Analysis

I explore user needs, behaviors, and pain points. Insights gathered here guide the strategy and shape every design decision that follows.

02

Research & Analysis

I explore user needs, behaviors, and pain points. Insights gathered here guide the strategy and shape every design decision that follows.

03

Design

I translate insights into intuitive structures, wireframes, and visual layouts. The focus is always on clarity, usability, and creating a meaningful user experience.

03

Design

I translate insights into intuitive structures, wireframes, and visual layouts. The focus is always on clarity, usability, and creating a meaningful user experience.

04

Prototype

Interactive prototypes bring the product to life. They help us test flows, validate ideas, and refine the experience before development.

04

Prototype

Interactive prototypes bring the product to life. They help us test flows, validate ideas, and refine the experience before development.